The leading driver of the upward trajectory was the sprits category which logged its biggest volume increase since 1990, finishing the year up a white-hot +4.6%. While vodka is still the top seller, it is projected to be overtaken by whisky by 2022. That is due to whiskey growth outpacing vodka on the back of growth of +4.9%. Single malt Scotch was down -6.1% down due to tariffs, and Irish whiskey was impacted by on-premise closures finishing down -0.5%. But those declines were more than covered by growth in Japanese, Indian, and American brands. Decanter’s January 2022 „Top wine Trends for 2022“ listed the average consumer’s „inability…to afford“ wines from Burgundy, Bordeaux, and Champagne.
Your Mental & Physical Health
In fact, data from the University of Buffalo found that United States alcohol sales increased by as much as 20% to 40% in some states during the pandemic (while, notably, beer sales declined). Retail alcohol sales from March to September 2020 totaled $41.9 billion, a 20% increase over the same period the year before. It’s safe to say people were drinking quite a bit more than they were pre-pandemic.
Rapidly expanding alcohol online advertising
- If you’re concerned that someone you know has an alcohol dependency problem, learn more about how you can find help.
- Othe NielsenIQ data for the 52-week period ending October 2, 2021, showed that sales for tequila-based RTDs grew 138%, rum-based grew 132%, and vodka-based grew 110%.
- When we look at the variance in prevalence across age groups, we see that globally, the prevalence is highest in those aged between 15 and 49 years old.
- To test this hypothesis, we analyzed data from the Bureau of Labor Statistics’ Consumer Expenditure Survey, a national study of how families and individuals spend their hard-earned income.
- I have studied the relationship between alcohol marketing and youth drinking behavior for the past 20 years.
- Of the 22 major metropolitan areas tracked by the Bureau of Labor Statistics’ Consumer Expenditure Survey, 18 reported a year-over-year increase in average alcohol spending.
The ownership of alcohol brands is highly concentrated among multinational alcohol giants that have built up their market position through mergers and acquisitions. In many markets, for example in US states, Indian states, and Europe, the alcohol industry lobbied governments to deregulate alcohol availability rules to allow alcohol delivery – making alcohol even more ubiquitous. Breweries, distilleries, bars, and restaurants shifted rapidly to direct-to-consumer shipping and takeaway services even for alcohol.
Distilled Spirits
When we look at gender differences, we see that in all countries, men have a higher alcohol consumption than women. While not exactly a „flavor,“ packs of multiple flavors were the most popular, followed by iced tea-flavored hard seltzers and black cherry. IWSR indicates that „RTD growth has slowed does gabapentin help you sleep due to a highly saturated hard seltzer segment.“ The following table contains data from two sources with consumption statistics segmented based on age range/generation. For this project, we tapped into the Bureau of Labor Statistics’ Consumer Expenditure Survey which is conducted each year.
Alcohol, crime, and road deaths
The year saw a reversal in the volume declines from previous years seen in the wine category. While imported wines grew +2.5%, the tariffs placed upon certain EU states by the Trump administration saw growth from markets not affected by them. One area of interest was low-alcohol wines which doubled their volumes in 2020, with many major brands entering the category. The growth rate for all other varietals reported decreased between 0.9% (Sauvignon blanc) and 16.9% (Sangria).
U.S. deaths each year (2020–
Three companies own most of these drinks and accounted for nearly half – 44.7% – of the alcoholic drinks consumed by young people. Anheuser-Busch InBev accounted for 21.2% of of these drinks, from which they earned $2.2 billion. Spirits- and beer-maker Diageo also sold 11.1% of the beverages youth drank – and, since liquor tends to be more expensive per drink compared to beer, earned $2 billion from underage drinking. In a new paper published on June 9, 2021, my colleagues and I combined our survey data with the latest information available about alcohol consumption among adults to estimate the percent of all alcohol sold in the U.S. that was consumed by young people.
Online tools such as an alcohol spending calculator can be helpful in seeing how much you may be spending by drinking daily. For example, if you drink 7 days a week and 5-6 beers a day at around $24 for a 12 pack of domestic beer, you’d be spending around $120 on beer alone in a week. Or $480 a month and $5,760 a year—which would not even account for the times you go out and drink at bars and restaurants. While a high cost of living may partially explain higher consumer spending on alcohol, greater than average consumption is also often a factor. Not all forms of alcohol experienced the same increase or post-pandemic decrease in sales. For instance, beer and wine have experienced different sales trajectories from hard alcohol.
In 2016, this would have amounted, for example, to $78 million from Anheuser-Busch InBev. This money could do a lot to support community groups trying to implement evidence-based strategies such as reducing density of stores that sell alcohol, raising alcohol taxes and increasing enforcement around illegal sales to minors. Using BLS data, 24/7 Wall St. reviewed average annual personal alcohol spending in 22 major metro areas to identify the cities that spend the most on alcohol. They also reviewed cost of living data from the Bureau of Economic Analysis and excessive drinking rates with data from County Health Rankings & Roadmaps, a Robert Wood Johnson Foundation and University of Wisconsin Population Health Institute joint program. Depending on the city, the average spending on alcoholic beverages ranges from as little as $512 per person per year to as much as $1,218.
At the southern end of the state, San Diego also spent big on booze, with average expenditures exceeding $850. The only other metropolitan area to spend as much was Minneapolis, although other Midwestern urban areas also had strong drinking cultures. Residents of Cleveland and St. teen drug abuse: signs risks and treatment Louis also spent more than 1 percent of their average income on alcohol. At $484, the average annual alcohol expenditure, a person could buy about three bottles of wine each month. Additionally, it’s worth noting that more than a quarter of Americans consume no alcohol at all.
This was a 3.6% decrease in the growth rate over the previous 12-month period. As reported by the DISCUS for 2021, the top five spirits by revenue growth were vodka (4.9%), tequila/mezcal (30.1%), American whiskey (6.7%), Brandy & Cognac (13.1%), and cordials (15.2%). While the growth rate for vodka was less than that of the other four liquors, sales by volume accounted for 78.1 million 9-Liter cases. In contrast, the sales volume for cocktails/RTDs, the next largest category, was 36.6 million cases. In the chart, we see data across some countries on the share of people with an alcohol use disorder who received treatment.
Use this calculator to figure out your average spending on alcohol per week, month, and year. Among all the RTD options, off-premise growth was the highest for spirits seltzers and spirits RTD cocktails, with vodka-based RTDs accounting for 58% of the dollar share. The next highest dollar share was for tequila-based RTDs, but the share was much lower at 17%. Othe NielsenIQ data for the 52-week period ending October 2, 2021, showed that sales for tequila-based RTDs grew 138%, rum-based grew 132%, and vodka-based grew 110%. What „better-for-you“ related claims should industry members be aware of that are important to consumers?
The scatter plot compares the prevalence of alcohol use disorders in males versus that of females. The prevalence of alcohol dependence in men is typically higher than in women across all countries. This chart is shown for the can you overdose on dmt global total but can be explored for any country or region using the „Change country or region“ toggle. When we look at national averages in this way, there is no distinct relationship between income and alcohol consumption.
The billions these companies make from underage drinking is money that the prevention field could really use. A system, independent of the industry, that would collect and allocate these unwanted revenues could be a better way to get it to local communities and help reduce and prevent underage drinking. Going out for drinks is part of many people’s social lives, young and old, but it can potentially develop into a costly problem in multiple ways. For one, regular drinking can turn into a dependency, or what some people describe as functional alcoholism, giving individuals the belief that they’re in control even when they aren’t. At the same time, it’s estimated that less than 10 percent of those with alcoholism receive professional treatment. Do you know how much money you’re spending on alcohol each week, month, or year?
The breakdown of alcohol use disorders by gender for any country can be viewed here; the majority of people with alcohol use disorders – around three-quarters – are male. In the chart, we see estimates of the alcohol-attributable fraction (AAF), which is the proportion of deaths that are caused or exacerbated by alcohol (i.e., that proportion that would disappear if alcohol consumption was removed). We see that the proportion of deaths attributed to alcohol consumption is lower in North Africa and the Middle East and much higher in Eastern Europe. Data on the prevalence of binge drinking by age and gender in the UK can be found here, and trends in heavy and binge drinking in the USA can be found here. In a related chart, you can see the share who drink alcohol by gender and age group in the UK. Again, the prevalence of drinking across North Africa and the Middle East is notably lower than elsewhere.